Client: Barber & Co
Directed and Produced by: Rosa Tang
Directed and Produced by: Rosa Tang
Barber & Co - Barber Spotlight Series
“Every person has a story.”
Barber & Co, a well-established barbershop with locations in Vancouver and Toronto, is known for its exceptional service and in-house grooming products crafted in the heart of Vancouver. While their social media had traditionally focused on showcasing services and products, the goal was to create a deeper connection with their audience by highlighting the people behind the brand.
This led to the creation of the "Barber Spotlight" series, a short-form campaign that told the stories of barbers across different locations. Each installment explored their unique journeys, how they honed their craft, and what led them to become part of the Barber & Co family.
I produced and directed this series, collaborating with a small creative team to bring it to life. My role included identifying featured barbers, scheduling, scriptwriting, managing project assets, and overseeing content distribution across platforms. I also handled styling and makeup to ensure a polished, cohesive aesthetic—capturing the essence of Barber & Co while celebrating the artistry and individuality of its team.
“Every person has a story.”
Barber & Co, a well-established barbershop with locations in Vancouver and Toronto, is known for its exceptional service and in-house grooming products crafted in the heart of Vancouver. While their social media had traditionally focused on showcasing services and products, the goal was to create a deeper connection with their audience by highlighting the people behind the brand.
This led to the creation of the "Barber Spotlight" series, a short-form campaign that told the stories of barbers across different locations. Each installment explored their unique journeys, how they honed their craft, and what led them to become part of the Barber & Co family.
I produced and directed this series, collaborating with a small creative team to bring it to life. My role included identifying featured barbers, scheduling, scriptwriting, managing project assets, and overseeing content distribution across platforms. I also handled styling and makeup to ensure a polished, cohesive aesthetic—capturing the essence of Barber & Co while celebrating the artistry and individuality of its team.