Photographers: Andrew Milligan | Devon Wong | Fred Fung
Creative Direction, Produced and Styled by: Rosa Tang
Dutch Love Cannabis
“Let's take a trip”
Formerly known as HOBO Cannabis, Dutch Love underwent a transformation—shifting from a nomadic identity to a welcoming local flower boutique. Rooted in the everyday cannabis enthusiast’s experience, the brand cultivated deep community connections across Vancouver and Toronto, forming partnerships with local businesses and fostering a shared appreciation for cannabis.
With a lighthearted and nostalgic aesthetic, the campaign sought to highlight the people behind the brand—the staff who bring Dutch Love to life. As Producer and Director, I led the content production and creative execution of a brand photoshoot, capturing the faces and stories of Dutch Love. These portraits became the foundation of a weekly social and blog series, featuring staff insights, favorite products, and personal cannabis journeys.
By spotlighting the Dutch Love team, this campaign reinforced the brand’s identity—not just as a dispensary, but as a vibrant, community-driven space.
Creative Direction, Produced and Styled by: Rosa Tang
Dutch Love Cannabis
“Let's take a trip”
Formerly known as HOBO Cannabis, Dutch Love underwent a transformation—shifting from a nomadic identity to a welcoming local flower boutique. Rooted in the everyday cannabis enthusiast’s experience, the brand cultivated deep community connections across Vancouver and Toronto, forming partnerships with local businesses and fostering a shared appreciation for cannabis.
With a lighthearted and nostalgic aesthetic, the campaign sought to highlight the people behind the brand—the staff who bring Dutch Love to life. As Producer and Director, I led the content production and creative execution of a brand photoshoot, capturing the faces and stories of Dutch Love. These portraits became the foundation of a weekly social and blog series, featuring staff insights, favorite products, and personal cannabis journeys.
By spotlighting the Dutch Love team, this campaign reinforced the brand’s identity—not just as a dispensary, but as a vibrant, community-driven space.
