Photgrapher: Andrew Milligan
Creative Direction, Produced and Styled by: Rosa Tang
GSH + Salvation
“The Everyday Athlete”
Amidst a crowded wellness market, GSH+ sought to revamp their social presence and build brand awareness in a way that felt fresh and authentic. Instead of focusing solely on the product, we leaned into lifestyle storytelling, showcasing the people who use it—runners, yogis, and everyday athletes.
As Producer and Director, I led the content production and creative execution, shaping a campaign that resonated with those looking to push further, recover faster, and stay consistent in their movement. Through dynamic photography and video content, we highlighted how GSH+ seamlessly integrates into an active lifestyle—supporting wellness, one step and stretch at a time.
Creative Direction, Produced and Styled by: Rosa Tang
GSH + Salvation
“The Everyday Athlete”
Amidst a crowded wellness market, GSH+ sought to revamp their social presence and build brand awareness in a way that felt fresh and authentic. Instead of focusing solely on the product, we leaned into lifestyle storytelling, showcasing the people who use it—runners, yogis, and everyday athletes.
As Producer and Director, I led the content production and creative execution, shaping a campaign that resonated with those looking to push further, recover faster, and stay consistent in their movement. Through dynamic photography and video content, we highlighted how GSH+ seamlessly integrates into an active lifestyle—supporting wellness, one step and stretch at a time.
