Client: Freehouse Collective formally Donnelly Group
Produced by: Rosa Tang
Produced by: Rosa Tang
Goodwill Lager
“Some kids don’t get gifts over the holidays, drink this beer to change that.”
Every year, Freehouse Collective (formerly Donnelly Group) throws a Christmas party to celebrate its hardworking staff. To give back, CEO Jeff Donnelly introduced a charitable initiative—staff members brought $50 worth of household items or toys as an entry requirement, later donated to the Salvation Army.
To raise additional funds, we partnered with Red Truck Brewery to create the Goodwill Lager, donating $1 from each sale and matching every contribution.
For the campaign’s commercial, we highlighted the importance of family during the holidays, featuring Freehouse staff from around the world. The concept posed a heartfelt choice: spend the holidays with loved ones or take a complimentary vacation.
I led the entire production process—handling location scouting, scheduling, styling, budgeting, and overseeing the in-house creative team—ensuring a seamless and impactful campaign.
“Some kids don’t get gifts over the holidays, drink this beer to change that.”
Every year, Freehouse Collective (formerly Donnelly Group) throws a Christmas party to celebrate its hardworking staff. To give back, CEO Jeff Donnelly introduced a charitable initiative—staff members brought $50 worth of household items or toys as an entry requirement, later donated to the Salvation Army.
To raise additional funds, we partnered with Red Truck Brewery to create the Goodwill Lager, donating $1 from each sale and matching every contribution.
For the campaign’s commercial, we highlighted the importance of family during the holidays, featuring Freehouse staff from around the world. The concept posed a heartfelt choice: spend the holidays with loved ones or take a complimentary vacation.
I led the entire production process—handling location scouting, scheduling, styling, budgeting, and overseeing the in-house creative team—ensuring a seamless and impactful campaign.