Client: Maple Leaf Foods
Directed and Produced: Rosa Tang
Directed and Produced: Rosa Tang
Schneiders VS Schneider
“A name matchup made for the big leagues”
As the official hot dog of the Toronto Blue Jays, Schneiders teamed up with Blue Jays rising star Davis Schneider to bring fans the ultimate Toronto Blue Jays Fan Experience. The campaign invited fans to enter for a chance to meet Davis Schneider, score game tickets, two official Davis Schneider jerseys, and a year’s supply of Juicy Jumbo Beef Hot Dogs—a true home run for Blue Jays lovers.
As Associate Creative Director, I developed the storyline behind this unique contest, ensuring it was both engaging and fun for fans. I was responsible for scriptwriting, managing production, and leading the creative execution, bringing the campaign to life across Schneiders’ and the Toronto Blue Jays’ social platforms. The result? A campaign that energized fans and put Schneiders at the center of the action.
“A name matchup made for the big leagues”
As the official hot dog of the Toronto Blue Jays, Schneiders teamed up with Blue Jays rising star Davis Schneider to bring fans the ultimate Toronto Blue Jays Fan Experience. The campaign invited fans to enter for a chance to meet Davis Schneider, score game tickets, two official Davis Schneider jerseys, and a year’s supply of Juicy Jumbo Beef Hot Dogs—a true home run for Blue Jays lovers.
As Associate Creative Director, I developed the storyline behind this unique contest, ensuring it was both engaging and fun for fans. I was responsible for scriptwriting, managing production, and leading the creative execution, bringing the campaign to life across Schneiders’ and the Toronto Blue Jays’ social platforms. The result? A campaign that energized fans and put Schneiders at the center of the action.