Client: National Football League
Creative Direction by: Rosa Tang
Creative Direction by: Rosa Tang
NFL - Forward Pass
“Football has the power to unite and inspire communities”
High school football plays a pivotal role in shaping young athletes, fostering teamwork, discipline, and a sense of belonging. However, many programs across Canada struggle with limited resources, making it difficult to provide players with the opportunities they deserve.
To address this, NFL Canada launched the Forward Pass program, a nationwide initiative designed to support and uplift high school football teams. The campaign encouraged teams to apply for a chance to receive funding, with three winning teams ultimately awarded $25,000 each to help strengthen their programs and enhance their players' experiences.
As the Associate Creative Director for this project, I played a key role in conceptualizing the creative approach for the campaign’s video content. Using the existing Forward Pass brand identity, I helped develop a compelling visual narrative that brought the program’s mission to life. I also led the execution of a targeted social media strategy, engaging communities across Canada and driving over 500 team applications—reinforcing the NFL’s commitment to grassroots football development.
“Football has the power to unite and inspire communities”
High school football plays a pivotal role in shaping young athletes, fostering teamwork, discipline, and a sense of belonging. However, many programs across Canada struggle with limited resources, making it difficult to provide players with the opportunities they deserve.
To address this, NFL Canada launched the Forward Pass program, a nationwide initiative designed to support and uplift high school football teams. The campaign encouraged teams to apply for a chance to receive funding, with three winning teams ultimately awarded $25,000 each to help strengthen their programs and enhance their players' experiences.
As the Associate Creative Director for this project, I played a key role in conceptualizing the creative approach for the campaign’s video content. Using the existing Forward Pass brand identity, I helped develop a compelling visual narrative that brought the program’s mission to life. I also led the execution of a targeted social media strategy, engaging communities across Canada and driving over 500 team applications—reinforcing the NFL’s commitment to grassroots football development.