Photographer: Dave Ogilvie
Creative Direction, Produced and Styled by: Rosa Tang
Shaft Beverages
“Simply sophisticated“
Shaft Beverages entered the market as Canada’s first-ever canned coffee cocktail brand, bringing a bold and elevated take on a classic drink. The goal was to reimagine the beloved Shaft cocktail, making it more accessible while maintaining its rich, indulgent experience.
As Associate Creative Director, I led the brand identity, can design, and overall creative direction, ensuring the aesthetic captured the dark, moody sophistication that defines Shaft. From website development to content creation and marketing campaigns, I oversaw the brand’s launch, crafting a cohesive and striking visual presence that set Shaft apart in the emerging canned cocktail space.
Creative Direction, Produced and Styled by: Rosa Tang
Shaft Beverages
“Simply sophisticated“
Shaft Beverages entered the market as Canada’s first-ever canned coffee cocktail brand, bringing a bold and elevated take on a classic drink. The goal was to reimagine the beloved Shaft cocktail, making it more accessible while maintaining its rich, indulgent experience.
As Associate Creative Director, I led the brand identity, can design, and overall creative direction, ensuring the aesthetic captured the dark, moody sophistication that defines Shaft. From website development to content creation and marketing campaigns, I oversaw the brand’s launch, crafting a cohesive and striking visual presence that set Shaft apart in the emerging canned cocktail space.
