ROSA TANG

CREATIVE PRODUCER & DIRECTOR
Photographer: Dave Ogilvie
Producer: Rosa Tang
Creative Director: Rosa Tang
Styling: Rosa Tang
Shaft Beverages

Simply sophisticated.

The guiding principle that established the aesthetic essence of this brand was paramount. By embracing a minimalist approach, infused with an essence of "dark and moody," the birth of Shaft came to fruition.

Emerging onto the scene of canned cocktails, Shaft Beverages stands as a fresh entrant in the market. Pioneering as the inaugural coffee cocktail brand in Canada, Shaft Beverages embarked on a journey to reimagine timeless cocktails, typically kept off the conventional menu, and extend their delight to a broader audience.

The scope of our efforts encompassed the genesis of brand identity, product formulation, website development, as well as the seamless orchestration of marketing campaigns and the crafting of captivating content.





©ROSA TANG 2023